Announcing Our Fifth Speaker -World Renowned BI Expert – Alberto Ferrari

Ladies and Gentlemen, brace yourself once again! We are super excited to announce our fifth speaker!

Whether you are a seasoned BI specialist or just working on your first BI project, you ought to have read his books and blog – now hear him live! Yes, this is a treat!

Here goes the name, the world renowned BI expert, the one and only,



Please join me in welcoming Alberto Ferrari to Asia’s First SQL Conference, the one who needs no introduction in the SQL, BI & Analytics world, yet I want to take the privilege of introducing him to the SQL community in Asia!

Alberto started working with SQL Server in 2000 and immediately focused his interest in the Business Intelligence area. After a few years, he started developing BI solutions with SSAS 2005 and it was a true love. At the beginning, he worked with SSIS, SSAS and SQL Server, spending most of his time in the development of a solid methodology to build data warehouses. In the meantime, he and Marco Russo create the SQLBI brand and website, where they publish their daily thoughts and topics about BI.

He studied and adopted both Kimball and Inmon architectures, before developing the new SQLBI methodology which is basically the union of those two well-known architectures, along with some creative ideas. In 2009 he published his first book: “Expert Cube Development with SSAS 2008” with Marco Russo and Chris Webb, which became a best-seller for seasoned SSAS developers.

In 2010 he started working with the new SSAS Tabular engine in Power Pivot for Excel and focused his interest in the VertiPaq engine and in-memory BI. He published several books on Power Pivot, SSAS Tabular and the DAX language, to educate the community on this new, amazing technology. He joined project Botticelli to share video lessons about Tabular and the DAX language. In the meantime, he achieved the SSAS Maestro title, the highest level of certification on Microsoft SSAS technology.

Today, his main activities are in the delivery of DAX, and SSAS Tabular workshops all around the world, consulting on large and complex data warehouses, to provide assessments and validation of project analysis or to perform specific problem-solving activities., the website he founded with Marco Russo, became the main source for DAX programming and modeling techniques for developers all around the world, with thousands of users accessing it every day in search for articles, whitepapers and DAX solutions. He published Power Pivot video courses on Udemy to reach all those people who cannot attend classroom workshops.

He is a well-known speaker at many international conferences, like SQL PASS, SQL Bits, Teched and he loves to be on the stage both at large events and at smaller user groups meetings, exchanging ideas with other SQL and BI fans.


He and Marco are currently working on a new book on the DAX language: “The definitive guide to DAX”, due to publish later in 2015.

Yes, Alberto does not need an introduction in the SQL world – yet I just did the honors 🙂

Alberto will be delivering one pre-conference seminar and a couple of breakout sessions at SQLServerGeeks Annual Summit 2015. Alberto is equally excited to be part of Asia’s First SQL Conference. This will be his first trip to India as well.

If you are hungry for some expert BI training including your favorite SSAS, Tabular Model or DAX or anything in the Microsoft BI stack, do not miss this incredible encounter with the master!

What does it mean for you? Simply put, this is once-in-a-lifetime opportunity to hear him, meet him and learn from the Master! And let me admit, I learnt how to implement Many-to-Many Dimensions in Tabular Model during one of his sessions at TechEd North America. What an amazing opportunity this is – he is now coming to India!

Watch out for some extra ordinary stuff from Alberto at the summit!

Another rocking announcement 🙂

Still not registered for the conference? It is never too late. Reserve your seat now! For corporate registrations, write to mamita<at>peoplewareindia<dot>com.

Let your boss know today that Alberto Ferrari is coming to Asia’s First SQL Conference and you want to attend his sessions – THIS IS UN-MISS-ABLE!

Do share and spread the word!

And I hope you have not missed our previous speaker announcements about Denny Cherry, Benjamin Nevarez  and Praveen Srivatsa – our battery of speakers is just going bigger and better!

SQLServerGeeks Annual Summit will be a mega event – For the SQL Community, By the SQL Community, Of the SQL Community! And it is turning out to be a star studded event!

Update, May 26, 2015: Participate in Alberto Ferrari Pre-Con Survey


About Amit Bansal

Amit Bansal is always brainstorming around SQL Server. Despite working with SQL since 1997, he is amazed that he keeps learning new things every single day. SQL Server is AB's first love, and his wife does not mind that. He tries to share as much and spreads the SQL goodness. Internals and Performance Tuning excites him, and also gives him sleepless nights at times, simply because he is not a genius, but quite a hard worker and does not give up. It has been a long and exciting journey since 1997, you can read here: He is on Twitter:

View all posts by Amit Bansal →

Leave a Reply

Your email address will not be published.